How is Data Literacy Incomplete Without Storytelling?
Blog Summary- Data literacy has become a prerequisite for organizations but without data stories, it is futile. Data storytelling can literally help you understand the opportunities or risks hidden in captured data. By turning cold hard numbers into stories and emotion, data storytelling paints a picture at hand. Let’s explore further in this blog!
Data Literacy- How Do You Give Data a Voice?
Even the smartest data experts will face hurdles unless they know how to frame a story. Your data analysts can analyze the data for you. Your data visualization experts can render colorful spreadsheets- but that’s just half the battle won. You still need data storytelling skills to translate those insights into a reasoned narrative.
Do you recall the last time you looked at a cluttered dashboard and couldn’t understand a thing?
Nowadays, organizations are plagued with poorly crafted dashboards. These dashboards lack clarity and involve chunk of hours to interpret the hidden meaning. They are woefully inadequate in giving context to the numbers-That’s where data storytelling catches the eye.
What is Data Storytelling?
Data storytelling goes way beyond numbers. Rather than leaning on jumbled and littered graphs, data storytelling addresses the “why” behind dip or spike in revenue. It helps you to closely interpret any dataset and craft an engaging data story (from what’s displayed on the dashboard).
The goal is to bridge the gap between just hoarding data and making meaning out of it. With data-led narrative, you not only achieve sound data-based decisions but also see a significant impact on your organization’s bottom line.
Data Literacy & Data Storytelling — The Link!
In our previous blog, we discussed that data literacy ain’t confined to numbers or hiring data analysts, but there’s more to it like data storytelling, data governance, data visualization, data democratization, data analysis, and so on.
To establish a data culture in your organization, you need people who can go one on one with data- A mindset where data drives every business decision!
On their journey to building a data-smart workforce, organizations often shrug off data storytelling. But the fact is that data literacy, data storytelling, and data visualization chime in each other.
Simply collecting data isn’t enough. To make data employable, converting it into insights is the absolute go-to!
Data Storytelling for Organization’s Success!
You can’t always expect your data scientists or data managers to be telling a convincing story with data. To do so, you need people with a clear-sightedness who can look beyond the surface and grasp what your business needs the most- That’s where data storytelling skills play an important role.
Data stories make sure that your insights are being retained and acted upon. They not only communicate the “why” behind numbers but also help you frame possible strategies for your business. Gartner predicts that data storytelling will overrun BI by 2025
Data storytelling can literally help you understand the opportunities or risks hidden in captured data. By turning cold hard numbers into stories and emotion, data storytelling paints a picture at hand.
Data-led stories bring agility to your decision making. Instead of assuming what data might work, you can now use data coupled with narratives to see exactly what your customers like and what they don’t. By uncovering your customer’s pain points you’ll be able to garner trust, establish credibility and eventually attract prospective leads.
Marrying data storytelling with data literacy keeps you ahead of the curve. It saves time by allowing you to process complex data easily. The more clearly presented data, the effective decision making- in turn, helping you reach business goals faster and maximizing results.
Without Data Storytelling, Data Literacy or Data Culture Cannot Thrive!
Data literacy has become a prerequisite for organizations but without data stories, it is futile.
An overstuffed dashboard that you’re referring to day in day out impedes access to loads of valuable data. So, if you’re still basing all your decisions on dashboards, time to shift gears!
A strong data culture needs to be in place to better interpret data so every stakeholder can understand why particular insights are significant, engage with them emotionally and make sound data-based decisions.